Empowerment
Nurturing talent, education, and local growth.
Impact Partnership
Join a movement that drives lasting change.
Future Promise
Inspiring young athletes to dream big.
Why partner with NaiCup
What is it for you?
Partnering with the Nairobi International Cup offers unique opportunities for brands looking to:
Boost Brand Visibility
Reach a wide and engaged audience across East Africa, including players, coaches, parents, schools, and community leaders.
Increase Brand Engagement
Leverage our expanding social media reach, grassroots engagement and event exposure to increase customer engagement and loyalty.
Create Social Impact
Support underrepresented communities, gender equality, and youth empowerment through sports, all while achieving your Corporate Social Responsibility (CSR) goals.
Drive Sales and Market Penetration
Showcase your products or services directly to families, youth and communities who are actively engaged in sports and healthy lifestyles.
Enhance Kenya's sporting position in the region
Kenya is a prime place and the East African hub, Nairobi International Cup is aiming to uplift the City and Country to the highest levels.
Impact Statistics from the Past Editions
Social Media
Reach
The 2024 Edition of the Nairobi International Cup generated over 1.5 million impressions on social media platforms (Facebook, Instagram, and Twitter) during the tournament week, with engagement levels (likes, shares, and comments) exceeding 3150,000 interactions.
Media
Coverage
The event attracted substantial media attention, with coverage by Citizen TV, KTN TV, NTV and KBC. Radio Stations like Radio Jumbo, Milele FM, Radio Maisha, Capital FM and featured in print media like The Standard, Taifa Leo, and Daily Nation, reaching an estimated audience of over 5 million people.
NaiCup in the Community
Over 30% of participants came from underrepresented communities, including economically disadvantaged regions and rural areas, reinforcing our commitment to inclusivity and youth empowerment.
1. Empowered 32 girl teams to take part in the tournament and together with cheza cheza - Our community partner, provided all the girls with sanitary towels.
2. Took part in a tree planting exercise together with Decathlon Kenya. Reinforcing our commitment to a green environment.
3. Extended our commitment to bring communities together, breaking the race, religion, ethnic, culture and economic barriers.
Join Us!
We believe that together, we can create an unforgettable event that supports education, sports and development from where it all starts – at the grassroot level and foster community spirit.
By partnering with the Nairobi International Cup, you align your brand with a future-focused initiative that leaves a positive and lasting impact on young athletes and the wider community. Let’s work together to make the Nairobi International Cup 2025 bigger and better.
The game needs us, the community needs us, the future generation are looking up to us. The Nairobi International Cup is here for them. Join us and make it all possible for them to believe in the beauty of their dreams.
Some of Our Partners
